LEAD IN FACE PAINT SCARE IS GOOD!

When the recent scare stories and reports about lead in Halloween paints hit the media, I am sure it was a frustrating and scary experience for many artistes.The fear of a possible customer backlash was (and still is) real and such negative media and responses could have a dramatic effect.

But, if handled correctly,
these occasions can be
turned to your advantage and
not have a negative impact at all

It's perfectly undrestandable, isn't it, if customers do respond and have doubts and fears about the safety aspects of stuff that is applied to their children's skin? So this must be diffused and once told the facts, and just how the problems only exists in a minority of 'paints' and that those you use are well within the safety guidelines, you will not be held personally responsible or linked to the scare stories at all.

But they do need to be informed of the facts as without them, they will possibly assume that all face paint products are the same. Silence may imply that you have been negligent and caught out. There must be transparency and no hint of a cover-up. The best way is to present the facts, figures and evidence.

Pinpoint the problem, isolate it then make your own position perfectly clear. State that you never use, and never will use such products. Show you are fully aware of the situation and in full control and that your choices are at all times made with the safety of customers in mind.

Say something ... loud and clear

So, when you are in a position that you can announce a problem ... do so and do it loud and clear. Do it quickly and in a way that all your prospects and customers see it before they begin to have doubts about your services.

You will look better by being informative and it clearly demonstrates that you have customers' interests at heart at all times.

The result of this should be that the all important trust factor has grown. It'll score you important points that will add to your credibility, professionalism and expert status. As you know, these can be hurdles that are difficult to overcome with online transactons.

Be certain they know before it's too late

So if you haven't done so yet, perhaps it's time to craft a statement for the front page of your website, you blogs and your social media pages and then broadcasting an email to your prospect and customer lists to ensure they all see it. If not, who knows what your potential bookers for the coming year will be thinking!

Remember ... your faces are your fortune!

John Gordon
http://www.theacademyforprofessionalentertainers.com/